![]() ![]() and Mila Sujan (1987), Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers, Journal of Consumer Research 14, 141–154.Ĭarrillat, Francois A., Barbara A. (1979), An information processing theory of consumer choice, Reading, MA: Addison-Wesley Publishing Company.īettman, James R. ![]() (2007), Public information and consumer skepticism effects on celebrity endorsements: Studies among young consumers, Journal of Marketing Communications 13, 85–107.īettmann, James R. (1983b), The Architecture of Cognition, Cambridge, MA: Harvard University Press.īailey, Ainsworth A. (1983a), A spreading activation theory of memory, Journal of Verbal Learning and Verbal Behavior 22, 261–295.Īnderson, John R. (1976), Language, memory, and thought, Hillsdale, NJ: Lawrence Erlbaum Associates.Īnderson, John R. Holbrook, and Debra Stephens (1988), The formation of affective judgments: The cognitive-affective model versus the independence hypothesis, Journal of Consumer Research 15, 386–391.Īnderson, John R. Kassarijian, (eds.): Handbook of consumer behavior, Englewood Cliffs, NJ: Prentice Hall, 1–49.Īnand, Punam, Morris B. (1991), Memory and decision making, in Thomas S. West (1991), Multiple regression: Testing and interpreting interactions, Newbury Park, CA: Sage.Īlba, Joseph W., J. (1996), Building strong brands, New York: The Free Press.Īiken, Leona S. (1991), Managing brand equity: Capitalizing on the value of a brand name, New York: The Free Press.Īaker, David A. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |